Furniture & Home
Thoughtfully designed home products for everyday living.
Global Cross-Border E-Commerce
We craft premium productsSharing China’s warmthWith the world
A cross-border e-commerce leader serving millions of families across 100+ countries.
0Founded
0+ team members
¥0B+Annual Sales
2012
13+
years of deep expertise
Overview
A Global E-Commerce Brand Built for the World’s Homes
Xinbeidi Technology delivers quality products and services to customers around the world.
100+
countries served
3
core categories
10M+
customers served worldwide
Core Categories
Three Core Categories for Every Aspect of Home Life
Sports & Fitness
Indoor and outdoor fitness products for active lifestyles.
Baby & Toys
Safe, high-quality toys for babies and toddlers.
Our Advantages
Over a Decade of Excellence, Three Core Strengths
400+team members
Team Expertise
After more than a decade of evolution, we have built comprehensive capabilities in product sourcing, operations, supply chain, and brand building. Our core team brings extensive cross-border e-commerce experience and continuously drives business innovation and operational excellence.
Core team with 8+ years of industry experience
Complete training and talent growth system
100+countries served
Customer Loyalty
Serving tens of millions of customers, our strict quality control and precise product sourcing drive high repeat purchase rates and strong customer loyalty. We have built deep brand trust in both European and North American markets.
#1 market share for maternal & infant brands in Europe
Exceeded ¥1.2B+ in North American sales.
3core categories
Specialized in 3 Core Categories
With a premium strategy, we have successfully transitioned from a business centered on generic products to a focused premium model. Years of product sourcing experience and deep supply chain integration have strengthened our brand recognition and market competitiveness across our core categories.
Successful transition from generic to premium products
Standout performance in key categories with significant multi-channel growth.
Milestones
Thirteen Years, From the UK to the World
2025
Continued Multi-Channel Growth
Sustained growth across multiple e-commerce channels, with aggregate annual sales exceeding ¥2.6B.
2022
North American Expansion
Expanded our presence in North America, with annual sales exceeding ¥1.2B.
2018
Transition to Premium Products
Transitioned from a high-volume general merchandise model to a focused premium-product strategy.
2015
Category Expansion
Expanded from home products into toys, sports, and other categories.
2012
Where It Began
Launched on eBay UK, marking the beginning of our cross-border e-commerce journey.
2025
Continued Multi-Channel Growth
Sustained growth across multiple e-commerce channels, with aggregate annual sales exceeding ¥2.6B.
2022
North American Expansion
Expanded our presence in North America, with annual sales exceeding ¥1.2B.
2018
Transition to Premium Products
Transitioned from a high-volume general merchandise model to a focused premium-product strategy.
2015
Category Expansion
Expanded from home products into toys, sports, and other categories.
2012
Where It Began
Launched on eBay UK, marking the beginning of our cross-border e-commerce journey.
Join Us — Powering Chinese Manufacturing, Together
Whether you are a brand, a supplier, or an exceptional talent, Xinbeidi looks forward to collaborating with you to open up global markets.