Responsibilities
- 1. Implementation and management of category operation strategies: Formulate and execute annual and quarterly operational plans and sales targets for assigned channels or categories, in alignment with the company's brand and category matrix strategies.
- 2. Conduct in-depth analysis of market performance, customer feedback, and competitor activities for assigned product categories; lead the development and execution of strategies covering product selection, positioning, pricing, and lifecycle management.
- 3. Responsible for monitoring market and competitor trends, conducting data analysis, and proposing recommendations for product optimization, pricing adjustments, and promotional strategies.
- 4. Implement refined omnichannel operations and resource synergy by integrating operational strategies across multiple platforms—such as Amazon, TikTok, and Temu—to avoid internal competition and enable the sharing of traffic and data.
- 5. Collaborative Product Development: Leverage market trends to inform product design and drive the development and iteration of new products (e.g., functional innovation, packaging upgrades).
- 6. Collaborative Supply Chain and Logistics: Spearhead the deployment of overseas warehouses and inventory-sharing mechanisms to achieve efficient cross-platform inventory turnover and cost control.
- 7. Build a multidisciplinary team with capabilities in brand operations, data analysis, and supply chain collaboration.
- 8. Guide team members, such as operations specialists, in completing daily operational tasks; impart practical skills; and enhance the team's overall operational capabilities.
Requirements
- 1. Over 4 years of experience in cross-border e-commerce, with more than 2 years of experience in brand and multi-category portfolio operations.
- 2. Proven track record in managing individual products or product categories: Demonstrated success in leading a brand to the top 10 within a category on platforms such as Amazon, or achieving annual sales exceeding RMB 100 million across multiple product categories.
- 3. Proficient in North American Amazon platform policies, advertising strategies, and brand tools (such as Brand Analytics, A+ Content, Vine reviews, etc.).
- 4. Capability for closed-loop business management: Ability to break down strategic goals into actionable operational steps and drive their implementation, while taking responsibility for sales targets and profit outcomes.
- 5. Data-driven and lean operational capabilities: Skilled in identifying business growth opportunities and risk areas through data analysis, and capable of formulating and executing refined operational optimization plans. Proficient in using data analysis tools.
- 6. Cross-departmental communication and collaboration skills: Ability to clearly communicate requirements, proactively drive collaboration with departments such as Product and Supply Chain, and resolve practical issues encountered during operations.