Mission
Create quality products and share China's goodwill with the world
About Us
About Xinbeidi
Thirteen Years, From the UK to the World
A global leader in cross-border e-commerce. We deliver premium products to over 100 countries, enriching the lives of tens of millions of families worldwide.
Key Numbers
2012
Founded
400+
Team members
¥26B+
Annual Sales
100+
Countries & regions
Milestones
Thirteen Years, From the UK to the World
2025
Continued Multi-Channel Growth
Sustained growth across multiple e-commerce channels, with aggregate annual sales exceeding ¥2.6B.
2022
North American Expansion
Expanded our presence in North America, with annual sales exceeding ¥1.2B.
2018
Transition to Premium Products
Transitioned from a high-volume general merchandise model to a focused premium-product strategy.
2015
Category Expansion
Expanded from home products into toys, sports, and other categories.
2012
Where It Began
Launched on eBay UK, marking the beginning of our cross-border e-commerce journey.
2025
Continued Multi-Channel Growth
Sustained growth across multiple e-commerce channels, with aggregate annual sales exceeding ¥2.6B.
2022
North American Expansion
Expanded our presence in North America, with annual sales exceeding ¥1.2B.
2018
Transition to Premium Products
Transitioned from a high-volume general merchandise model to a focused premium-product strategy.
2015
Category Expansion
Expanded from home products into toys, sports, and other categories.
2012
Where It Began
Launched on eBay UK, marking the beginning of our cross-border e-commerce journey.
Mission & Vision
Mission & Vision
Vision
Build a brand trusted by consumers worldwide
Values
Care for one another and grow together
Join Us — Powering Chinese Manufacturing, Together
Whether you are a brand, a supplier, or an exceptional talent, Xinbeidi looks forward to collaborating with you to open up global markets.